Vestel

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Type Anonim Şirket
Traded as BΔ°ST: VESTL
Industry Consumer Electronics, Home Appliances, Information Technology
Founded 1984
Headquarters Manisa, Turkey
Key people Turan Erdogan, (CEO)
Ahmet Nazif Zorlu (Chairman)
Products Televisions, Major Domestic Appliances, Digital Signage Displays, Smartphones
Revenue 9.54 billion lira (2016)
Net income TL 184.76 Million (2016)
Number of employees 15,371
Website www.vestel.com
Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics, major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding.
Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.[1] As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market.[1] Vestel also has a subsidiary brand Vestfrost, used for white goods sold in the Nordic countries. In 2014, Vestel entered the smartphone market.
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Subsidiary brands

  • Digihome, a consumer electronics brand
  • Electra, a UK white goods brand
  • Finlux, a Finnish consumer electronics brand
  • Graetz, a white goods brand sold in German-speaking countries
  • Innohit (Italian TV brand) is manufactured under license from the brand owner.
  • Isis, a UK TV and white goods brand
  • Celcus, a UK TV brand exclusively sold by Sainsbury's supermarkets[2]
  • Luxor, a former Swedish brand previously owned by Nokia[3]
  • MAXWELL, manufactures TV Sets, DVD players, and white goods (mainly refrigerators, air conditioners, cooking stoves, washing machines)
  • Regal, a Turkish brand also sold in Russia
  • SEG, a German brand also sold in Russia
  • Servis, a UK white goods brand
  • Sharp white goods as Sharp Home Appliances Europe, Sharp Corporation had licensed the Japanese brand to be used on appliances manufactured for sale in Europe.[4] After paying $3.5 billion for Sharp in August 2016,[5] Taiwan's Foxconn sought to take back control of Sharp's brand outside Japan by unpicking licensing deals signed by the then-heavily indebted Sharp corporation's former management with Vestel for white goods and Slovakia's Universal Media Corporation for TVs in Europe and China's state-owned Hisense in the US.[6]
  • Techwood, a consumer electronics brand



Techwood flat screen televison from 2010



  • Telefunken (German TV brand) is manufactured under license from the brand owner.
  • Vestfrost, a former Danish white goods brand purchased by Vestel
  • Waltham, a former UK brand purchased by Vestel
  • Kendo, manufactures TV sets and set top boxes
  • Acoustic Solutions, TV manufacturer
  • Walker, electronics for the marked in Ireland
  • GoGen, an East European brand of TV sets and other electronic products
  • New Pol
  • Nexon
  • Toshiba. Vestel would manufacture TVs bearing the Toshiba brand under a five-year licensing deal with the Japanese corporation's visual solutions division[7] That deal came in the wake of the Japanese electronics corporation's 2015 scandal over the reporting of inflated results. Vestel said it would use Toshiba's plant in WrocΕ‚aw, Poland to make TVs to be sold as Toshibas and Vestels.
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